Reem Mall opens Snow Abu Dhabi

11 June 2023 | Kuwait

Reem Mall opens Snow Abu Dhabi

  • NREC & UPAC excited with the opening of Abu Dhabi’s first and only indoor snow park
  • Tickets now on sale at

United Projects for Aviation Services Company (UPAC) and National Real Estate Company (NREC) celebrated the opening of Majid Al Futtaim Entertainment’s Snow Abu Dhabi, the capital’s first indoor snow park, at Reem Mall.

The Snow Abu Dhabi inauguration ceremony took place on 7 June. It featured a ribbon cutting withthe presence of His Excellency Saleh Mohamed Al Geziry, Director General of Tourism, Department of Culture and Tourism, Abu Dhabi; Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment; and Mohammad El Etri, Vice President, Global Snow, Majid Al Futtaim Entertainment, along with Faisal Jamil Sultan Al-Essa, Vice Chairman and CEO of NREC, and Nadia Akil, Vice Chairperson and CEO of UPAC.

Akil said: “We are exceptionally pleased with the launch of Snow Abu Dhabi because it will have a tremendous positive impact on tourism in the capital. Abu Dhabi is swiftly establishing itself as a worldwide hub for family entertainment and leisure, and we are thrilled to introduce a unique experience that surpasses visitors’ expectations. We remain committed to bringing new and captivating experiences to Reem Mall, ensuring its reputation as a dynamic and unparalleled destination as it grows.”

Sultan said: “The launch of Snow Abu Dhabi solidifies our dedication to providing inventive and captivating experiences for families throughout the MENA region. The power of entertainment lies in its ability to bring people together and elevate their way of life. The synergistic effect of Snow Abu Dhabi and the mall’s offerings will undoubtedly create a vibrant and thriving atmosphere, attracting even more visitors and bolstering the overall tourism industry in Abu Dhabi.”

The snow park is located in the heart of Reem Mall, Abu Dhabi’s latest signature retail, leisure, dining and entertainment destination. Snow Abu Dhabi covers a sprawling 9,732 SQM. Storytelling is integrated into the design through an Enchanted Forest that creates a playful frost-covered world. The highly anticipated destination features 20 rides and attractions such as the Crystal Carousel, Polar Express Train, Flight of the Snowy Owl, Snowflake Garden and Enchanted Tree. Guests can look forward to a whole host of snowy adventures such as sledding, carousels, zorbing and zip-lining throughout the year. Complementing the experience, Snow Abu Dhabi has three F&B outlets where guests can enjoy delicious snacks and dishes, as they dine surrounded by real snow.

“We are delighted to announce the highly anticipated opening of Snow Abu Dhabi in Reem Mall, and we are thrilled to have partnered with the esteemed Majid Al-Futtaim, which is renowned for exceptional entertainment offerings. At Reem Mall, we strive to provide an unparalleled customer experience that surpasses expectations, and Snow Abu Dhabi is a testament to that commitment,” said Bruce von Kaufmann, Mall Director, Reem Mall.

Be the first to experience Abu Dhabi’s one and only indoor snow destination. Snow Abu Dhabi is located on Level 2 of Reem Mall, Al Reem Island, Abu Dhabi. For more information, or to book tickets, visit

Reem Mall was developed by Al Farwaniya Property Developments, a partnership between three Kuwait-based companies: Agility, Agility affiliate United Projects for Aviation Services Company (UPAC), and National Real Estate Company (NREC). Together, the three companies bring a sound financial base, extensive experience in asset management and commercial real estate development, and a successful track record of mall operations.

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