Reem Mall To House The World’s Largest Indoor Snow-Play Park

01 OCTOBER 2015, Abu Dhabi, UAE

Developers behind Reem Mall, Abu Dhabi’s new up and coming entertainment, leisure, dining and shopping destination, today revealed that the $1 billion development will become home to the world’s largest indoor snow-play park.

The announcement marks another world-leading entertainment destination for the UAE capital, as it continues to enhance its position as a global tourism and leisure hub.

The 125,000 sq ft attraction is set to include a variety of activities and experiences to be enjoyed by the entire family – from sledging to zorbing to luge.

Developed by the NREC and UPAC, Reem Mall will bring a new dimension to the leisure and retail offering in Abu Dhabi. Expected to open in 2018, it will include some 450 stores including 85 food and beverage outlets.

“Reem Mall is one of the most ambitious and exciting retail and leisure projects ever undertaken in Abu Dhabi, and we are thrilled to announce the news of it becoming home to the world’s largest indoor snow-play park,” said Shane Eldstrom, Chief Operating Officer for Reem Mall.

“From the outset, Reem Mall has been designed as the ultimate family destination, and this fantastic new attraction will make it the place to meet, shop and play. We look forward to sharing more exciting details in the coming months.”

Located on Reem Island, the new mall development is strategically positioned within the new master-developed residential and commercial zone, which – according to Abu Dhabi’s Urban Planning Council – will eventually be home to more than 210,000 people.

Established in Kuwait in 1973, NREC (National Real Estate Company) has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa.

Established in 2000, and headquartered in Kuwait, UPAC (United Projects for Aviation Services Company) is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives.

About Reem Mall:

Reem Mall is Abu Dhabi’s major new retail, leisure, dining and entertainment destination. It is expected to launch in 2018, with construction beginning by early 2015. The Reem Mall project will include around 450 stores including 85 F&B outlets and a range of family-focused entertainment offerings.

About NREC:

Established in Kuwait in 1973, the National Real Estate Company (NREC) is a publically listed real estate and investment company with a presence in the Middle East and North Africa.

Over the years, NREC has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa. NREC has assets and capital of US$ 1.9 billion and manages 80 million square feet of land. The organisation houses subsidiaries and entities across a range of countries including the UAE, Egypt, Jordan, Iraq, Lebanon, and Libya. The portfolio of projects completed or under development, includes office space, mixed use centres, industrial parks, residential communities and super-regional malls.

About UPAC:

Established in 2000, publicly listed on the Kuwait Stock Exchange, and headquartered in Kuwait, UPAC is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives. Its services cover project management and consultancy, real estate development as well as property and facilities management. UPAC manages over 24,000 sqm of commercial space at the Kuwait International Airport, Sheikh Saad Terminal and other prominent locations within the country.

For more information please contact:

Mohaned Lafi

Four Communications Group

Senior account manager

reemmall@fourcommunications.com 055 985 3379